1
Lecturer or creator?
Graduated with a first-class Master’s in International Business (Leadership & Digital Marketing), then chose creating over lecturing to build my own media business.
Creator
journey.
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2
The retro kit business
Launched a small business selling retro football boots and shirts, then took to TikTok to promote it.
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3
Finding the niche
Started telling documentary-style football stories where the game meets politics, history and human drama.
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4
The voice of the Premier League
Voiced the 2025/26 pre-season club guides for all 20 Premier League clubs, shown across the Premier League’s social channels and website.
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5
World Cup
Selected for the FIFA World Cup 2026 Creator Commentator Programme, and made a World Cup campaign for The Guardian championing its in-depth commentary and analysis throughout the tournament.
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6
On stage at CreatorFest
Panellist on “Make It Your Way: Creating Content That Stands Out on TikTok”, then invited by TikTok to share my process with fellow sports creators.
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7
500K+ followers. 600M+ views.
Across all platforms, built in three years of content creation.
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